Only a very few pop artists enjoyed lasting careers as diverse, colorful, and successful as David Bowie. He remained fascinating and on the cutting-edge, up until the very end, in ways that extended far beyond making music.
Mr. Bowie, whose real name was David Robert Jones (and who didn't want to be confused with Davy Jones), passed away from liver cancer a mere two days after the release of his latest album, “Blackstar,” on his 69th birthday. Knowing that his cancer was terminable, many people believe Mr. Bowie intended his last album — featuring lyrics about mortality — to be a farewell. In fact, the song “Lazurus” begins with the line, “Look up here, I'm in heaven,” and ends with, “Oh, I'll be free … Just like that bluebird … Oh, I'll be free … Ain't that just like me?”
It's fair to say there was no one else like Mr. Bowie. He was truly one-of-a-kind, from his iconic music, various personas and his ever-adapting image, to his finances.
Through the 1970′s and 80′s, Mr. Bowie reportedly struggled financially, even nearing bankruptcy. He hints at his financial difficulties, again through the lyrics of “Lazurus,” singing, “By the time I got to New York … I was living like a king … Then I used up all my money.” Mr. Bowie married his second wife, Iman, in 1992 and moved to New York. A few years after that, he took control of his financial legacy through a move now considered to be revolutionary.
With the help of investment banker David Pullman, Mr. Bowie sold a stake in his catalogue of music. Instead of outright selling his songwriting, performance and licensing rights to his many successful songs, in 1997 Mr. Pullman helped Mr. Bowie create “Bowie Bonds.” Through these, Bowie sold — for $55 million — a 10-year investment, which operated like an annuity, providing a fixed-rate of return of 7.9%. The payouts where secured by all of Mr. Bowie's royalties and copyrights from the music.
Prudential Insurance Co. of America purchased the Bowie Bonds and was paid off in full during the 10-year time frame. This is despite the change in the music industry brought about by Napster and similar internet-based music distribution, which dramatically reduced royalties available to song writers and performers.
Mr. Pullman was recently interviewed about the financial creativeness that allowed Mr. Bowie to achieve security for the rest of his life. Mr. Pullman said Mr. Bowie did the arrangement, not to protect himself, but for his family, including his wife Iman, their daughter, Alexandria, who is now 15, and Mr. Bowie's son from his first marriage, film producer Duncan Jones. Mr. Pullman said that Mr. Bowie was interested in estate planning at a young age and wanted to make sure that his assets passed onto his family. He did the Bowie Bonds transaction both for tax savings and so that his estate would benefit from his music catalogue.
According to reports, Iman will likely receive the lion's share of Mr. Bowie's financial empire, which is estimated to be in the neighborhood of $200 million, before factoring in the expected spike in sales that inevitably occur when an iconic singer passes. Mr. Bowie's two children will each also receive substantial bequests.
At this time, the details of Mr. Bowie's estate plan have not been made public. Given the reports about Mr. Bowie's advanced planning and financial foresight, it is likely that he used one or more revocable or irrevocable trusts. If so, not only could Mr. Bowie have maximized the value of assets passing onto his heirs in the most tax-efficient manner permitted by law, but also his assets could pass privately, without the public scrutiny that goes along with probate court. In other words, the public may never know the specifics of how Mr. Bowie's assets will be distributed.
Many musicians fail to do proper estate planning, often relying only on a will, which becomes a public document once it is filed with the probate court after death. Or even worse, many have no estate planning at all. For example, the “Celebrity Legacies” documentary series on Reelz explores the estates and legacies of various celebrities, and it is shocking how many musicians featured on the show have either failed to do any estate planning, or relied on woefully inadequate planning. For example, the heirs of John Lennon, Tupac Shakur, Jim Morrison, and Kurt Cobain all went through messy estate battles that could have been prevented if those music legends had used the same foresight as Mr. Bowie apparently did.
Mr. Bowie's well-planned estate should serve as a lesson for everyone else. Follow his lead and plan for your loved ones at a young age; don't wait until it is too late.